Many people search on Google how to start clothing business online. So today in this article I will tell you how you can start your own clothing business online with just 50000 pkr investment. If you are beginner then you should follow this article because in this article you will learn many new things about this business.
Clothing business is very popular business in Pakistan many people are doing this business. Many social media ads are still active where you can see that people are selling different types of clothes.
Understanding of clothing business:
To start a new business this is very important to understand this business. If you are starting clothing business then you should know where you can buy cheap clothes and then sell on higher prices with good quality.
For any business quality matters a lot. So if you want to grow your business then don't compromise on quality. Check who are your business competitors and which types of clothes they are selling and what method they are using for selling their clothes.
You should know how much there budget that they are using for social media marketing. Which delivery method they are using. How much courier service are charging per order. What are there return ratio? So you should understand all these things before starting this business.
Selling clothes online vs selling clothes offline:
Many people thing that selling clothes offline is easy way to start instead of selling clothes online. But I think this statement is completely wrong. If you want to start your clothing business offline then you should need a shop in good location.
Then you should pay a initial shop fee of pkr 30 lac almost. Then you should pay a shop rent on monthly basis and if your shop is in the main market then the rent will be almost 60 to 70k. Then you should pay a electricity bill also and there are many other expenses are present as well.
So in short if you want to start your clothing business offline then you should need a budget of almost 1 crore to start. In other way if you are starting your business online then you just need a website with excellent domain name. As simple as that. Then you need a marketing budget of almost 1 lac to start.
So this is very easy. And if you are doing this business online then you not need to pay rent or any electricity bill etc.
just you need a budget for buying inventory and you need a marketing budget and after this connect your brand with good courier service provider and in this way your business is now start. So selling clothes online with website is easy as compared to start this business offline.
How much inventory you should buy in start?
If you are starting this business then you should buy inventory in little amount. First of all you should research where you can buy cheap and quality clothes. Then you need to connect with a good wholesaler where you will buy stock.
In start just invest 1 lac to buy different varieties of clothes. Buy different brands clothes as well. First of all get experience try different wholesalers different brands and check which is giving you better results after this select almost 5 to 10 wholesalers and start this business.
And the important thing is that don't buy stock in start first just do a professional photography of clothes and after this run ads and when you will get orders then purchase stock.
How to market your clothing business or brand:
There are two types of marketing that you can utilize for promotion. First marketing technique is make posters and banners and distribute these in whole market. This is a marketing technique that businesses use in past.
This is offline marketing technique and this is now not more effective. The second marketing technique is social media marketing.
Just create a page and run brand awareness ads this is cheap and simple and more effective marketing technique that businesses are using in current time. So this is totally depends on you that which marketing technique you use for promoting your business.
Importance of customer reviews:
When you will run social media marketing campaigns for selling your clothes then ask customers to leave a review. If you satisfy your customers with good quality clothes and good delivery service then customer will give you a good review and this will make your good reputation in the market.
People will trust on your brand and they will not just buy your clothes but also they will tell others about your business and this is your free marketing as well. Your behavior should impress your customers. So keep polite and be humble while dealing. Also become your environment neat and clean this will attract your customers towards you.
How to win customer intrust through dealing?
With dealing you can win a customer intrust. Keep your rates down as compared to others. This will attracts your customers towards you. Keep your goods quality strong as compared to your market competitors.
Give you customers discount. You can give 10% or 20% discount this will engage your audience towards your brand. Don't quarrel with your customers this thing loss trust so avoid this. If your customers demands more discount then understand and give them. You are not doing your business for just 1 month your are doing your business for long term.
There are many clothing brands in the market select those brands that are doing business from a long term. Don't work with them that are not so old. People want to buy those brands goods who are in the market from a long term and not from a short term. So you should understand this because this is very important for your business.
So this is all about how to start clothing business in Pakistan. If you found this article helpful for you then please share this article with others also. Thanks for reading this article and coming to our blog post.
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